Why choose a career in marketing? Expert Advice from Marni Allen, CMO at Bioniq | Ep.#48

Join us in an insightful episode of the "Change is Possible" podcast as we sit down with Marni Allen, the accomplished Chief Marketing Officer at Bionic and one of the Forbes UK 50 Women to Watch in 2022.

In his engaging conversation, Marni delves into her extensive marketing journey, sharing her wisdom on consumer centricity and its pivotal role in today's marketing landscape.

Whether you're a startup founder, a marketing professional, or someone contemplating a career shift, Marni's experiences and advice offer valuable perspectives. If you ask yourself these questions:

Why a marketing career?

How to start a marketing career?

Which marketing career is right for me?

Tune in for a candid discussion filled with actionable takeaways on navigating the ever-evolving world of marketing, consumer relations, and career growth.

Chapters

00:00 Introduction and Background

02:03 Why Marketing career - what drew Marni to this field

05:18 Career Transition: Hotel Industry - MBA - Marketing career

10:20 Consumer Centricity in Marketing

18:50 Qualities for Success in Marketing

20:42 How to make your voice heard

24:11 Approach to Career and Job Changes - First 30, 60, 90 days strategies

28:51 Transition from Corporate to Startup

35:57 Building Personal Brand and Recognition

40:26 Impact of AI on Marketing

46:19 Finding Fulfillment in Your Career

47:26 Consumer Understanding for Startup Founders

50:50 Is marketing career right for me - advice for those who want to develop in this field

52:30 Transitioning to a Marketing Career Mid-Career

Remember to subscribe to Change is Possible podcast for more enlightening conversations on career development and professional growth. Share your thoughts and experiences in the comments below!

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