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In this episode of Change is Possible, Ani Filipova explores the concept of strategy not as a tactical checklist but as a "philosophy of becoming." Seth Godin, a transformative thinker, discusses how individuals can rethink their careers, identities, and life paths by embracing systems thinking, empathy, and long-term strategy. This conversation explores the challenges and opportunities of change, particularly when leaving long-standing roles or facing uncertainty in evolving industries.

Seth Godin is a bestselling author of 21 books, a prolific blogger, and the founder of the altMBA program. Known for reshaping how we understand marketing, leadership, and creativity, his works include Purple Cow, The Dip, This is Marketing, and his latest, The Song of Significance. He is a pioneer in digital marketing and a master of conveying deep insights with simplicity and power


🔑 Key Topics:

  • Why strategy is not a set of steps but a way of seeing and becoming

  • How to build an identity and career path aligned with personal values

  • The importance of the smallest viable audience in entrepreneurship

  • Steps to navigate transitions without quitting your job immediately

  • How to approach learning, personal branding, and resilience in times of change


⌛ Episode Highlights and Timestamps:

[00:00:00] - Introduction & The Feeling of Fraudulence - Seth shares how impostor syndrome can be a sign you are on the right path.

[00:01:36] - Introducing Seth Godin & His Mission - Background on Seth's work, his books, and what drives him to keep teaching.

[00:06:11] - Career Design & Saying No to $1 Billion - How Seth turned down major opportunities to stay aligned with his values.

[00:08:08] - Breaking Through Resistance & Permission - Why people feel stuck and how systems keep us from acting.

[00:09:31] - Systems, Games, Empathy, and Time - A deep dive into the four lenses of strategic thinking.

[00:11:07] - The Smallest Viable Audience & Product Creation - The power of niching down and creating value for a focused group.

[00:15:03] - First Steps Toward Reinvention - Actionable advice on creating a path without quitting your job outright.

[00:18:49] - The Reality of Personal Branding - How your reputation, not logos or posts, defines your brand.

[00:20:59] - Advice for Young People & Staying Curious - Why starting early is powerful and how to keep curiosity alive.

[00:23:00] - Final Thoughts & Learning Through Doing - Embracing trial and error as the foundation of personal transformation.


📱 Follow our guest, Seth Godin:

👉 LinkedIn - https://www.linkedin.com/in/sethgodin/

👉 Facebook - https://www.facebook.com/sethgodin/

👉 Instagram - https://www.instagram.com/sethgodin/?hl=en

👉 X - https://x.com/ThisIsSethsBlog

👉 website - https://www.sethgodin.com/

👉 altMBA - https://altmba.com/


📱 Follow the Host Ani Filipova on:

👉 LinkedIn: https://www.linkedin.com/in/anifilipova/

👉 Personal site: https://anifilipova.me

👉 Facebook: https://www.facebook.com/ani.filipova.148

👉 Instagram: https://www.instagram.com/anifilipova_/

👉 TikTok: https://www.tiktok.com/@ani_filipova

🔗 Listening Links:

👉 Spotify: https://open.spotify.com/show/0hIdk5DTJA46Wjd88gC1UK

👉  Apple: https://podcasts.apple.com/sa/podcast/change-is-possible-your-career-transformation-guide/id1609990507

👉 Podcast site: https://changeispossible.site/   


🔗 Do not forget to subscribe for more episodes on coaching, career transitions, and leadership insights. Share your own thoughts and career experiences in the comments below!


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