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In this episode of Change Is Possible, host Ani Filipova chats with former Amazon VP turned executive coach, Ethan Evans. They explore Ethan’s journey from leading large teams at Amazon to a rewarding career in coaching. The conversation dives into essential leadership lessons, career growth strategies, and personal brand-building. Expect actionable insights on navigating career transitions and thriving in high-performance environments, perfect for anyone seeking a shift in their career.




Ethan Evans is a former Vice President at Amazon, where he pioneered key initiatives such as Prime Video and the Amazon App Store. With over 15 years of executive experience at a top tech company, Ethan now dedicates his time to coaching professionals and leaders, guiding them toward career satisfaction and success. A recognized speaker and writer, Ethan shares wisdom on leadership, career transitions, and personal growth.




In this episode, Ethan reflects on his experiences at Amazon, where he led teams through periods of rapid growth in an intense, high-stakes work environment. Ethan provides an insider's view on Amazon’s leadership principles, their impact on career progression, and the unique culture that shaped him as a leader. He also reveals why he chose to leave his role to pursue a career in coaching, offering advice on overcoming imposter syndrome and building a strong personal brand. Whether you’re eyeing a career transition or looking to strengthen your leadership skills, Ethan’s story delivers inspiration and practical takeaways.


Expect to Learn:



  • The core of Amazon's leadership principles and how they drive organizational success.



  • How to effectively build a personal brand after stepping away from a corporate role.



  • Strategies to overcome imposter syndrome and foster ongoing career growth.



  • Practical steps to get unstuck in your career and find new directions.



  • Insights on leading large teams, scaling business initiatives, and why coaching became Ethan’s passion post-Amazon.






🌟 Episode Highlights:



  • 00:01:53 - Ethan's Background and Career Journey into Coaching

  • 00:03:30 - Leadership at Amazon: Ethan’s Experience

  • 00:04:55 - Navigating Amazon's Unique Work Culture

  • 00:08:41- The Promotion Pathway at Amazon

  • 00:10:49 - Transition from Amazon to Coaching

  • 00:16:53 - Building a New Business Through Coaching

  • 00:20:26 - Personal Branding Post-Amazon

  • 00:24:23 - Conquering Imposter Syndrome in Leadership

  • 00:26:56 - Challenges of Working Solo in a Coaching Career

  • 00:30:58 - Redefining Success as a Coach and Leader

  • 00:34:15 - Unblocking Your Career Path

  • 00:42:21 - Toughest Period in Ethan’s Career at Amazon

  • 00:46:30 - Inside Amazon’s Silent Meetings


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