In this episode, Ani Filipova sits down with Marco Andre, a marketing leader with a passion for AI and public speaking. Marco shares his journey from traditional marketing roles at companies like Google to his current focus on AI applications in marketing and life sciences. He offers valuable insights into how AI is reshaping industries and gives practical advice for anyone looking to leverage AI in their personal and professional lives. Marco's story reflects adaptation, growth, and the ability to embrace technological change to improve human connection.



Marco Andre is the Global Head of Marketing and Generative AI Excellence at Novartis. A keynote speaker, AI executive, and published author, Marco brings over 20 years of experience working for industry giants like Google, Procter & Gamble, and YouTube. He has held various global roles in Marketing, Sales, Partnerships, and Operations, achieving significant milestones such as scaling a country marketing operation 4x in two years, managing a $20M brand budget across 18 EMEA countries, and advising C-Level executives on digital transformation for brands worth $40B in sales.



In this conversation, Marco discusses his marketing career evolution and his growing interest in AI's transformative power. From distinguishing between applied AI and generative AI to sharing real-world examples of AI applications in industries like healthcare, law, and finance, Marco breaks down complex concepts into digestible insights. He also touches on personal topics like imposter syndrome, the future of AI in the workplace, and why we must focus on building personal brands beyond corporate identities. Marco encourages leaders to embrace AI while fostering human connections, offering practical tools and advice for utilizing AI effectively.




Expect to Learn:



  • The difference between applied AI and generative AI.

  • How to maximize AI tools like ChatGPT and large language models for work and personal productivity.

  • Why AI will change the future of work and its implications for career progression.

  • Practical examples of AI applications in various industries, including healthcare, finance, and law.

  • The ethical concerns surrounding AI, include deepfakes and data privacy.




🌟 Episode Highlights:



00:00:00 Marco's Introduction and Marketing Journey
00:03:01 Understanding AI in Simple Terms
00:04:49 Machine Learning and Deep Learning
00:06:08 Generative AI in Medicine
00:07:49 The Large Language Models
00:09:45 AI in Legal profession
00:12:00 Custom GPT for Personal Use
00:13:50 AI's Impact on Workplace and Career Progression
00:19:45 How to Get Started with AI Tools
00:25:58 The Future of AI and Agents
00:28:52 Society's Readiness for AI and Ethical Considerations
00:31:25 Personal Connection to the Sea and Career Moments
00:34:36 Overcoming Personal Challenges and Lego Passion
00:36:03 Career Transitions and the Power of AI in Life Sciences
00:38:07 Discovering AI and its Purpose in Professional Life
00:39:49 Conclusion




LISTEN ON:


Spotify: ⁠https://open.spotify.com/show/0hIdk5DTJA46Wjd88gC1UK⁠


Apple:⁠https://podcasts.apple.com/sa/podcast/change-is-possible-your-career-transformation-guide/id1609990507⁠


Podcast site: ⁠https://changeispossible.site/⁠




FOLLOW THE HOST:


LinkedIn: ⁠https://www.linkedin.com/in/anifilipova/⁠


Facebook: ⁠https://www.facebook.com/ani.filipova.148⁠


Personal site: ⁠https://anifilipova.me/⁠


Join Ani’s community here 👉🏼 https://anifilipova.me/membership




FOLLOW OUR GUEST:


LinkedIn: https://www.linkedin.com/in/marcoandre/


Website: https://www.marcoandre.ai


YouTube: https://www.youtube.com/@marcoandre_official




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